Sat, Jul 31, 2010
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Idea Generator

A funeral home requires a subtle way of promoting their name. When friends and family gather to pay their last respects to their loved ones, a gentle reminder in the form of cups or napkins can create confidence that their loved one deserved the best.

A new energy beverage is launched at the local convenience store expo. Why serve samples in a blank cup when a printed cup reinforces the brand name every time it is elevated for a sip?

Sally opened a catering company and was targeting the corporate world. In addition to her sandwich platter in the boardroom, she left a healthy stack of logoed napkins so they would have a visual reminder of her company name.

Bygone Products specializes in selling reproduction hinges, door knobs, locks, and hardware. They presented their products through a lunch and learn at a local architecture firm. They had the complete set of paper cups and napkins.

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e.catalogue 2009